As the poet John Donne once wrote, “No man is an island.” To understand an individual, you must understand them in the wider context of their relationships.
The same is true of data. What you can learn from a single source of data in isolation is limited. When you combine that data with other data sources, you can unlock much more interesting and useful insights.
That’s why Constance Hotels, Resorts and Golf wanted to analyze operations not only at the level of each individual hotel, but also at the group level.