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SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

May 14, 2018

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WALLDORF — SAP SE (NYSE: SAP) TODAY RELEASED SAP CUSTOMER DATA CLOUD SOLUTIONS FROM GIGYA, THE INDUSTRY’S ONLY SOLUTION BASED ON A CONSENT-BASED DATA MODEL. THE SOLUTION HELPS BUSINESSES NURTURE TRUSTED RELATIONSHIPS WITH CUSTOMERS BY PROVIDING THEM MORE TRANSPARENCY AND CONTROL OVER THE USE OF THEIR PERSONAL DATA.

The release of SAP Customer Data Cloud solutions – which includes the SAP Customer Identity, SAP Customer Consent and SAP Customer Profile solutions– comes as consumers demand more transparency and control over how their data is used. With enterprises pressed to comply with local and regional regulations supporting data privacy, SAP Customer Data Cloud is the only set of cloud solutions to help make this possible by connecting the front office to the back office.

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