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The Coming Era of Simple, Fast, Incredibly Cheap Cloud Storage

April 4, 2018

Data storage, like other commodities such as bandwidth, electricity, or simple computer power, underpins nearly everything we do in information technology. Whether it’s a computer game, an international banking system, or a TV show, I can’t think of a single application that doesn’t depend on storing data. However, most of the companies that sell storage don’t like to think of storage as a commodity. That’s especially true in the more nascent market for cloud storage.

The market leaders – Amazon, Google, and Microsoft – all have their own ways of doing things and their own incompatible APIs that make it difficult or impossible to switch from one vendor to another.

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