Marketing technology, or ‘martech’, keeps getting more complex and more vital to the way companies do business. For many enterprises, the Salesforce cloud-based customer relationship management (CRM) platform is a centerpiece of the martech strategy. Salesforce is the CRM market leader by a wide margin, with 19.8% market share, according to research firm IDC.
Ensuring that a company’s Salesforce implementation is secure should be a major priority for cybersecurity and IT leaders because CRM systems typically handle large volumes of sensitive customer data. New vulnerabilities and common errors or oversights can put this information at risk.
