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NetApp Cloud Transition: Hybrid Cloud Is for ‘Dying On-Prem Vendors’

July 10, 2018

NetApp doesn’t want you to think of it as just an on-premises storage provider. Nor its partners.

NetApp executives tell Channel Futures that while the company remains invested in traditional “big iron storage,” the market is mature. Meantime, customers are more and more interested in areas like application development and artificial intelligence. Brett Roscoe, vice president of marketing, says demand is rising for products and services that help companies manage and optimize their data.

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