What prevents some companies from meeting customer expectations while others are thriving? Knowing the answer to that question could be the difference between failure and success.
According to a Dynatrace survey, 79 percent of users will abandon a mobile app if it fails to meet expectations.
And guess what, an engaging customer experience isn’t just essential for consumer business. It’s also critical to your business-to-business (B2B) customers and partnerships. If you can’t manage expectations for B2B customers fast enough, they too may go elsewhere.
