Adobe’s solid Q1 financial report on Thursday helped dispel analyst concerns over the company’s late-in-the-quarter promotional activity. As analysts noted on Adobe’s conference call with executives, the software giant offered Creative Cloud promos toward the end of the first quarter, leading some to speculate whether sales of Adobe’s core brand were lagging.
Adobe CEO Shantanu Narayen said the promotions were nothing more than a common tactic to acquire new customers.
