The data center market is undergoing a major shift as organizations around the world begin to take their energy consumption more seriously. Google Cloud is looking to capitalize on this trend; the company has long flaunted its sustainability credentials, and now allows its customers to do the same.
The new Carbon Sense suite brings together features from multiple Google Cloud products, like Carbon Footprint, launched last year to help customers measure the gross carbon emissions of their cloud usage, and the expanded version of Active Assist, which provides recommendations on how to reduce carbon footprint by doing simple things like powering down idle virtual machines.
