When it completes its acquisition of Demandware later this year, Salesforce will become an overnight e-commerce powerhouse. But as the CRM giant transforms the platform it purchased in an expensive bidding war into its new Commerce Cloud, it will need to perform a delicate dance with technology and implementation partners in both ecosystems.
With its winning bid of $2.8 billion — a more than 50 percent premium from Demandware’s market capitalization before Tuesday’s deal — Salesforce plunged into a red-hot e-commerce market that’s seen a trend of consolidation in recent years driven by its customer relationship management competitors.
