It’s 8 a.m., and a business leader is looking at a financial performance dashboard, questioning if the results are accurate. A few hours later, a customer logs in to your company’s portal and wonders why their orders aren’t showing the latest pricing information. In the afternoon, the head of digital marketing is frustrated because data feeds from their SaaS tools never made it into their customer data platform. The data scientists are also upset because they can’t retrain their machine learning models without the latest data sets loaded.
