Customers today are no longer satisfied by the traditional consumer-business relationship. Instead, they expect engaging and informative digital experiences. In order to match these expectations and stay ahead of the curve, organizations must lean into digital transformation. Businesses need to modernize both customer-facing and enterprise applications to support a customer-centric approach to business. Developing a strategy to cloud-enable applications is crucial in gaining and maintaining a competitive advantage, especially when, according to a Forrester study, by 2023, 90 percent of current applications will still be in use, but most won’t have received sufficient modernization investment.
