image: mckinsey

How to Move to a Cloud Subscription Model

It’s a huge issue as software companies move from an all-upfront-charge model to subscriptions in the cloud. Has the last shoe dropped now that data analytics provider Tableau decided to push subscriptions for smoother sales? What must other cloud firms know about subscription revenue models before they go from shrinkwrap to fill-in-the-blank-as-a-service?

“Migration to a subscription model is as inevitable as the move to the cloud,” Peter Merkulov, vice president, product strategy and technology alliances, Globalscape, a data exchange provider says.

Read More on Talkin' Cloud