Tag: cloud washing

Service Models

From ‘cloud washing’ to ‘AI washing’

March 28, 2023

Via: InfoWorld

Remember cloud washing from a few years ago? This term refers to the practice of companies representing their products and services as cloud-based when they are not truly cloud-based. In other words, cloud washing was, and still is, a marketing […]

Global Cloud

Cloud washing goes beyond the Oracle lawsuit

June 7, 2016

Via: InfoWorld Cloud Computing

“Cloud washing” is back. It’s the practice of inflating financial results for a company’s cloud business, usually by redefining existing services and products to fit the cloud umbrella. The SEC accused IBM of cloud washing its financial results several years […]