Tag: Salesforce

May 31, 2023

Improperly deactivated and unmaintained Salesforce sites are vulnerable to threat actors who can gain access to sensitive business data and personally identifiable information (PII) by simply changing the host header. That’s according to new research from Varonis Threat Labs, which […]

February 20, 2023

Salesforce skills are among the most sought-after in the IT industry and demand is soaring. The most performant CRM system today, Salesforce is a core technology for digital business, and its associated applications and ecosystem help make it in a […]

October 17, 2022

For years, auto makers and dealers have used Salesforce for CRM — but it’s involved a hodge-podge of company-specific customizations. Now Salesforce is hoping to sweep that away with Salesforce Automotive Cloud, a dedicated platform for the auto industry that […]

November 10, 2021

Cisco has broadened the scope of its ThousandEyes network-intelligence gathering software to let customers watch over their growing expanse of software-as-a-service applications. In addition to its existing Internet Insights platform, ThousandEyes has a new program called Application Outages that promises […]

November 2, 2021

Cloud platforms from providers, such as Google, Amazon and Microsoft, have proven to deliver a level of security, resilience, raw compute power and expertise that no one but the largest enterprises could hope to build. Even if they could, the […]

October 4, 2021

Marketing technology, or ‘martech’, keeps getting more complex and more vital to the way companies do business. For many enterprises, the Salesforce cloud-based customer relationship management (CRM) platform is a centerpiece of the martech strategy. Salesforce is the CRM market […]

September 30, 2021

Some of the world’s largest tech giants — Amazon, Google, Microsoft, IBM, Salesforce/Slack, Atlassian, SAP, and Cisco — have joined forces to establish the Trusted Cloud Principles in what they are claiming is their commitment to protecting the rights of […]

September 21, 2021

Salesforce on Tuesday kicked off its annual Dreamforce conference in San Francisco, reviving the in-person event that was limited to the virtual sphere last year due to the ongoing COVID-19 pandemic. The conference is significantly scaled back — just around […]

April 8, 2021

Salesforce is updating its Vaccine Cloud to enable people to pre-register to receive a vaccine and then be notified when an appointment is available. The Vaccine Cloud’s free upgrade is designed to eliminate the constant page refreshing required to get […]

December 31, 2020

When Salesforce acquired Quip in 2016 for $750 million, it gained CEO and co-founder Bret Taylor as part of the deal. Taylor has since risen quickly through the ranks of the software giant to become president and COO, second in […]

November 12, 2020

Salesforce on Thursday announced Revenue Cloud, its latest cloud vertical that’s aimed at helping businesses create a single point of reference for customer transactions, from purchase to renewal to revenue recognition. Part of the Salesforce Customer 360 Platform, Revenue Cloud […]

July 20, 2020

Salesforce on Monday announced the general availability of Service Cloud Voice. The company is also expanding its partnership with AWS to offer customers pre-integrated Amazon Connect inside of Service Cloud. First announced at Dreamforce 2019, Service Cloud Voice aims to […]

July 16, 2020

Salesforce has announced several new Marketing Cloud product updates that aim to support enterprise marketing teams working remotely. Key updates include Einstein-powered AI features in Interaction Studio, four new features in the enterprise addition of Pardot, and a new Datorama […]

March 9, 2020

Salesforce on Monday announced a series of new capabilities and features for Health Cloud, its patient and customer relationship platform for the healthcare and life sciences industry. The expanded features come as Salesforce continues to build up its industry-specific offerings. […]

January 13, 2020

Salesforce announced some new developer tools today, designed to make it easier for programmers to build applications on top of Commerce Cloud in what is known in industry parlance as a “headless” system. What that means is that developers can […]

November 19, 2019

Salesforce and AWS announced an expansion of their on-going partnership that actually goes back to a $400 million 2016 infrastructure services agreement, and expanded last year to include data integration between the two companies. This year, Salesforce announced it will […]

November 6, 2019

Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud. Marketing Cloud is Salesforce’s suite of digital marketing tools, built around the company’s acquisition of ExactTarget back in 2013. That acquisition is what brought […]

November 5, 2019

Salesforce on Tuesday rolled out new features for its Health Cloud, targeting specific segments of the life sciences sector — the pharmaceutical industry and medical device companies. The buildup of Salesforce’s Health Cloud is part of the CRM giant’s larger […]

September 18, 2019

As the climate crisis looms over our collective future, consumers, investors and executives alike are asking what can be done to curb the corporate world’s carbon footprint. With that in mind, Salesforce on Wednesday announced a new cloud service that […]

June 13, 2018

Less than three months after closing its acquisition of CloudCraze, Salesforce on Wednesday introduced a business-to-business offering to its Commerce Cloud portfolio. The CRM market leader unveiled B2B Commerce, a product derived from CloudCraze’s e-commerce platform, and extending Salesforce’s e-commerce […]