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Cloud-based data analysis helps media planning company make smarter decisions

There’s a lot more to running effective ads than “lights, camera, action.”

In addition to creative content and messaging, advertisers must purchase media inventory to get their commercials aired by broadcasters. They also need to track their campaigns to make sure that broadcasters air each ad at the right time, and on the right channel.

Sounds simple, but the process of planning, purchasing and tracking media requires experience, strategy, and plain old number crunching.

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