Owen Rogers (that’s a likeness of him in the picture above), IT industry analyst from 451 Research, is something of a martyr. This is a guy who spends most of his waking moments obsessing over the minutiae of cloud pricing. If we think of a series of concentric circles, inside the circle that represents IT, is a smaller circle relating to cloud computing. Inside this circle is another circle, undetectable to the human eye, that is the place where all human knowledge of cloud computing pricing exists.