Channel Futures caught up with Zerto executives Mariah West, director, global partner marketing, and Don Wales, vice president, global cloud sales, to talk about the company’s channel strategy and how Zerto helps partners build their business. We also talked to Andrew Cole, director of partner enablement, and Paul Starkey, strategic partner enablement, sales, at Flexential, a CSP and Zerto technology partner.
Not long after Zerto released its first virtual replication product in 2011, the vendor’s go-to-market strategy was to be 100 percent channel. Since that time, 2012, Zerto has built a partner ecosystem that includes traditional VARs and system integrators, and cloud service providers (CSPs). The company also has a vibrant technology vendor alliance program. Well over 50 percent of Zerto partners are in North America.
