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Beware of Hybrid Washing at a Cloud Laundromat Near You

When cloud washing was all the rage five years ago, I predicted that when vendors could no longer cloud wash and get away with it, we would see the emergence of a more sinister type of cloud washing – hybrid washing. And here we are.

Multi-cloud environments are becoming the norm. With so many enterprises deciding to embark on a hybrid cloud strategy, “hybrid” has become the new buzz term du jour. Every marketer in enterprise IT seems to be attaching a “hybrid cloud” moniker on something, whether an on premise deployment of some kind or an off premises led managed service.

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