The proliferation of cloud technology means traditional providers must adapt their offering from transactional services to an integrated solution, delivering services traditionally outside of their core capabilities. The benefits of switching to the cloud are vast. For instance, the latest research from Microsoft and IDC revealed that the cloud is key to growth.
Microsoft’s cloud-focused partners are growing at double the rate of non-cloud resellers, and enjoy one and a half times more gross profit. Resellers, service providers and ISVs should take advantage of the long term business opportunity and recurring revenue streams presented by becoming a complete cloud solution provider.
