Many customer-facing activities, such as marketing and customer service, are migrating to the cloud along with mission-critical product development activities, manufacturing and operations processes and standard administrative tasks.
According to a study by the IBM Institute for Business Value (IBV), cloud services are proliferating across enterprise environments so quickly that most IT teams already use anywhere from two to 15 different cloud service providers. Yet many of these clouds are still managed individually.
This leads to significant management challenges, such as optimizing costs, meeting performance goals, establishing IT governance and ensuring visibility and automation.
