Less than three months after closing its acquisition of CloudCraze, Salesforce on Wednesday introduced a business-to-business offering to its Commerce Cloud portfolio.
The CRM market leader unveiled B2B Commerce, a product derived from CloudCraze’s e-commerce platform, and extending Salesforce’s e-commerce cloud service born from its 2016 acquisition of Demandware. The company debuted the new cloud application to partners and customers attending the Connections conference in Chicago.
Salesforce was able to quickly integrate the Chicago-based startup’s technology into its portfolio because CloudCraze was built natively on the Salesforce platform and was already an established vendor in the Salesforce ecosystem.
