The rise in off-premises cloud services is transforming how businesses serve their customers. New mobile apps, websites (e.g., Facebook, YouTube, Twitter, LinkedIn) and services (e.g., Amazon, Skype, Uber) are consolidating decision-making. People who need to act in real time can now gain insight from non-traditional data sources, infusing it into their business processes.
The following three major trends have come together, making it possible for enterprises of all sizes to apply analytic techniques to business processes:
- More data is available from an expanded ecosystem of diverse sources, including connected devices and social media.
