The healthcare sector, as well as the entire life sciences industry, is increasing its focus on the patient experience. Healthcare organizations see this as a way to improve outcomes, but they also are responding to the expectations consumers now have after experiencing better digital interactions elsewhere.
This initiative is important for caregivers, pharmacists, life science companies, and payor/payments organizations because better digital systems make it possible to become a trusted advisor. This is essential in healthcare, where it is the foundation of the patient-provider relationship.
