In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”
Humby had bona fides to make that claim. He and his wife, Edwinna Dunn, own Dunnhumby, a global customer data science company that helped Tesco create its Clubcard, the world’s first supermarket loyalty card. The program gave the British retailer unprecedented insight into its customers and their buying habits.
