Amazon Web Services, the world’s largest cloud provider, has long celebrated its developer roots, but 15 years in the company’s tone is shifting to tout connections to business and industry.
AWS is trying to “elevate the approach so that it is more holistic, more industry-based, more business-connected,” said Liz Herbert, Forrester VP and principal analyst. The developer features are evolving toward solutions for automotive, airlines, financial services and numerous other industries.
The cloud provider historically peppers the mainstage at re:Invent, its annual cloud celebration taking place in Las Vegas this week, with high-profile customers. This year, business technology leaders at NASDAQ, United Airlines and 3M touted the flexibility and scale offered by AWS solutions.
