Undertaking a top-to-bottom modernization of a dusty enterprise stack can feel a bit like scaling a mountain. At least that has been the experience of Backcountry CTO Sridhar Nallani, who was hired in 2020 specifically to overhaul the online retailer’s digital presence.
Despite nearly $1 billion in online revenue in 2020, the web-based outdoor recreational retailer was running its entire business on an outdated and unsupported e-commerce platform called ADT. It got the basic job done but the company’s executive leadership team (ELT) knew it was time for a transformation.
