After nearly two centuries in the boat-building business, Brunswick spent this spring readying for a different kind of launch.
The Mettawa, Ill.-based company prepped for a June release of two new mobile apps. The first app aims to help new customers learn about their boats; the second creates a boat club-like experience for its European market users.
These apps advance the company’s digital products portfolio; they also illustrate how the company is charting a strategy to succeed as it heads into its third century in business by harnessing the power of cloud computing.
