One of the most exciting recent developments in the cloud software business is the proliferation of partner ecosystems, with large public and late-stage private cloud companies creating their own marketplaces to offer ready-to-install, pre-integrated partner solutions.
Salesforce, of course, started the movement about 14 years ago when it unveiled Salesforce AppExchange, the first and leading enterprise cloud marketplace. But now many other business cloud companies, including ServiceNow, CrowdStrike and Okta, are launching their own partner platforms and marketplaces.
