Digital Transformation: Lost in Translation?

January 11, 2019


The problem with buzzwords, is that the true potential of the technology quickly loses its meaning. Look at the word – and its various iterations – innovation. If you aren’t innovating then you’re not an innovator and everyone these days is innovative. But are they? If everyone is innovative, then who are the true pioneers? In this situation, no-one is a winner. Innovators are a big, indistinguishable homogenous mass.

The term, digital transformation, is in danger of suffering a similar fate (a problem for someone with it in their job title like me).

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