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Does CX matter to the enterprise cloud? Absolutely!

June 26, 2020

Via: ZDnet

Over the last several months, our cloud analyst team has been asked to explore the question, “Does customer experience (CX) matter to the enterprise cloud?” Restated, the more accurate questions are, “Does CX matter when enterprise IT is providing cloud services to its business customers?” and “Does CX impact cloud purchasing decisions?”

Our immediate answer was “of course.” Customer experience matters to everything. B2B CX is no different, and Forrester has analysts covering it extensively. But when internal IT teams provide cloud services to their internal customers, both B2B CX and B2C CX matter.

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