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Google Cloud research highlights disconnect between intention and delivery on green IT initiatives

April 13, 2022

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Despite sustainability being hailed as a key area of busines focus by C-level executives, research has revealed that it is one of the lowest areas of investment for enterprises.

That is according to research commissioned by Google Cloud, which featured responses from about 1,500 C-level executives from 16 countries across Europe, the Middle East and Africa (EMEA), including the UK.

The vast majority of respondents (90%) name-checked environmental, social and governance (ESG) initiatives as being a top organisational priority for their enterprises, with the UK participants in the poll giving themselves an above-average rating for their efforts on this front.

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