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How SMBs Can Get More Sophisticated in Their Search for the Right Cloud Provider

April 5, 2022

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Virtually all businesses, 92% of them, now use cloud in some form or another. And while cloud has become ubiquitous, its gigantic tailwind hasn’t benefited everyone equally. In fact, when you look at the offerings from cloud’s biggest providers, one group of organizations continues to be overlooked: small businesses.

SMBs continue to face major obstacles to maximizing cloud benefits. For one thing, misalignment between the laundry list of features that mega providers offer and the core services that SMBs actually need introduces unnecessary complexity. That leads to another big hurdle: cost.

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