Deploying mission-critical applications on Google Cloud can yield immediate benefits in terms of performance and total cost of ownership (TCO). That’s why Google Cloud is partnering with Intel to help our mutual customers optimize their most demanding workloads on Intel-based instances. The Intel Software Center of Excellence (CoE) for Google Cloud launched as a pilot in North America last year, and the results were dramatic — with an increase in Tensorflow inference performance for ad ranking algorithms, gain in throughput and reduction in latency for Redis under heavy loads and faster transcoding of videos to 1080p.