Innovation is essential to stay ahead of your competition. Without new ways of working, new products or new digital services, companies will fall behind their competitors that are willing to try new things. For example, EY’s research into the technology, media and telecoms sector found that 87% of companies defined as leaders in the market believe that their success will depend on maintaining their levels of capital investment.
Yet these investments are tricky as well. Doing something completely new or different can lead to failure. According to the same EY report, 63% of respondents admitted that they failed to achieve the kind of returns that were forecast and planned for.