The contact center has traditionally operated through on-premises servers and software, but shifting it to the cloud can help CIOs improve the customer journey. Advances in artificial intelligence (AI) and cloud-based contact center-as-a-service (CCaaS) options now give enterprises more confidence that they can better deliver high-quality customer experiences.
However, there are potential challenges around moving contact center services, especially if the business has spent years cultivating good relationships with its customers. For many organizations, even a 1% drop in the performance of an Intelligent Voice Response (IVR) system can result in a surge of support calls for live agents, who are already under enormous pressure due to workforce shortages.
