At present, North America is further ahead in terms of UCC than both the European and Asian markets. This doesn’t mean that services are less readily available in these regions, or that there’s less innovation: it just signifies the maturity of the cloud market in general in North America. Amazon and Microsoft’s Azure were born in the USA, so the sector has had a headstart on the rest of the world. Cloud technologies and infrastructure has had more time to evolve, and businesses and enterprise are subsequently further along in their digitalisation journeys than their counterparts in other regions.
