Ofcom’s plan to investigate competition in cloud services – especially the position of Amazon Web Services (AWS), Microsoft Azure and Google Cloud – has raised eyebrows in provider communities.
Industry players argue that any threat might be more theoretical than real – at least for now.
Ulrich Voigt, vice-president of product management at media technology specialist Vizrt, works a lot with AWS, among other cloud providers – and he suggests that the benefits, including for sustainability and efficiency, outweigh any effect of their dominance. This is “anything but trivial”, especially when total costs of datacentre ownership only make sense at scale, he says.
