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Salesforce Health Cloud adds tools for pharmaceutical, medical device companies

November 5, 2019

Via: ZDnet

Salesforce on Tuesday rolled out new features for its Health Cloud, targeting specific segments of the life sciences sector — the pharmaceutical industry and medical device companies. The buildup of Salesforce’s Health Cloud is part of the CRM giant’s larger effort to compete with the likes of SAP and Oracle with industry-specific software.

For pharmaceutical industry, the Health Cloud now offers tools to help companies directly engage with patients. This includes the new Guided Program Enrollment feature, which helps a life sciences company work with health care providers to easily create therapeutic support programs.

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