Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud.
Marketing Cloud is Salesforce’s suite of digital marketing tools, built around the company’s acquisition of ExactTarget back in 2013. That acquisition is what brought Blitzer to Salesforce — he co-founded marketing automation startup Pardot, which was acquired by ExactTarget the year before the Salesforce deal.
Blitzer recalled the insanity of going through the Pardot acquisition while also having a one-month-old baby: “I was traveling all the time … but I had a great, built-in excuse that I was never going to go through one of these again. Ten seconds later, we sold ExactTarget to Salesforce.”