Salesforce has announced several new Marketing Cloud product updates that aim to support enterprise marketing teams working remotely. Key updates include Einstein-powered AI features in Interaction Studio, four new features in the enterprise addition of Pardot, and a new Datorama integration with Tableau.
Salesforce’s Interaction Studio enables experiences and coordination for promotions, discounts and offers across a brand’s channels. The updates leverage Einstein and technology integrated from Salesforce’s acquisition of Evergage. These include personalization recipes, personalization decision, and A/B/n testing.
