While many enterprise customers like their cloud products, there are often some general rumblings of frustration with their vendors. Regardless of how long they have been doing business together, the size of the organization or the size of their cloud investment, cloud vendors seem to commit the same mistakes over and over that are ultimately fracturing their customer’s trust in them and are creating vulnerabilities. By harming this valuable trust and creating frustrations, cloud vendors are often unnecessarily extending sales cycles or even losing out on potential new product adoption and the resulting revenue that comes with it.
