In the beginning, the IT department was cloud’s natural early adopter. There was initial resistance due to security concerns and the apparent risks to job roles – but the advantages of cost and scalability made the business case for PAYG computing irresistible.
Sales and marketing came next, as companies like Salesforce offered CRM and other applications as software-as-a-service (SaaS) – perfect for teams often on the road and needing daily/hourly access to shared data and assets.
