Top
image credit: Adobe Stock

From ‘cloud washing’ to ‘AI washing’

March 28, 2023

Via: InfoWorld
Category:

Remember cloud washing from a few years ago? This term refers to the practice of companies representing their products and services as cloud-based when they are not truly cloud-based. In other words, cloud washing was, and still is, a marketing tactic that capitalizes on the hype surrounding cloud computing without delivering the benefits that true cloud solutions offer.

Today we’re facing the same issues with an even older technology: artificial intelligence. The hype around generative AI is driving this, but AI has been rising as a hyped technology for several years, even though it started in the 1950s. Companies are “AI washing” any technology that’s being sold, no matter if it uses AI or not.

Read More on InfoWorld