Most companies today are familiar with the cloud; using software-as-a-service (SaaS) apps and customer relationship management (CRM) for years. However, many businesses are now running the whole show from the cloud using the opportunity to drive inroads to new markets and profitable services.
According to research by Statista, in 2018 the US cloud market amounted to $34.9 billion for SMBs alone, with many adopting tech such as enterprise resource planning (ERP) systems and sales and marketing automation platforms. Traditionally only available to large companies with unlimited resources, I believe that cloud-based business management tools are levelling the playing field for small-to-medium businesses.
