In the financial services industry, a firm that uses technology to differentiate its business most often has an advantage over the competition. Today, firms are increasingly focused on cognitive services and intelligent analytics that can be used to deliver better customer service.
It’s not just about dashboards, though seemingly everybody wants a dashboard. Firms want services that give them insight and understanding into what’s going on and how to delight their customers.
A challenge that has become increasingly common in recent years is that firms don’t want to worry about the infrastructure required to benefit from this technology.