A new system of e-commerce personalisation has broken all records for attracting investment in a private cloud start up. Now the inventors intend to use the money to expand beyond e-commerce into all areas.
Private cloud personalisation specialist Bloomreach has announced a recent award of $56 million of venture capital. Investors contributing to the Series D round of funding included Bain Capital, Battery Ventures, Lightspeed, New Enterprise Associates and Salesforce Ventures. As part of the same initiative Guidewire Software CEO Marcus Ryu was appointed to the BloomReach board.
