Music streaming service Spotify is digging deeper into the portfolio of its long-standing technology partner Google Cloud to explore how its artificial intelligence (AI) and machine learning tools can help boost the experience for its 574 million-strong user base.
Since becoming its preferred cloud provider in 2016, Spotify has leaned on Google to support is efforts to downsize its datacentre footprint and migrate its back-end infrastructure off-premise and into the public cloud.
Now the partnership is set to enter a new phase, with Spotify looking to use Google Cloud’s expertise in large language models (LLMs) to help make it easier for its users to discover content on its platform.
