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Spotify and Google Cloud expand tech partnership for AI-led user experience improvement push

November 16, 2023


Music streaming service Spotify is digging deeper into the portfolio of its long-standing technology partner Google Cloud to explore how its artificial intelligence (AI) and machine learning tools can help boost the experience for its 574 million-strong user base.

Since becoming its preferred cloud provider in 2016, Spotify has leaned on Google to support is efforts to downsize its datacentre footprint and migrate its back-end infrastructure off-premise and into the public cloud.

Now the partnership is set to enter a new phase, with Spotify looking to use Google Cloud’s expertise in large language models (LLMs) to help make it easier for its users to discover content on its platform.

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