Channel partners and cloud-computing providers were slow to embrace one another. Some partners – perhaps especially MSPs – were skeptical about the considerably different pay-as-you-go model of public-cloud infrastructure. And in their gold-rush phase, some of the big public-cloud providers didn’t yet see the value of a robust partner ecosystem.
Things are changing.
In 2018, initial reticence is giving way to unbridled cloud enthusiasm among a growing number of MSPs and other partners.