Kingfisher, the owner of UK home improvement brands B&Q and Screwfix, has signed a five-year deal with Google Cloud as part of a push to revamp its e-commerce platforms and digital offerings for its customers.
The firm operates 1,500 stores across the UK and Ireland, France, Poland, Romania and Iberia and has 80,000 full-time employees, and has turned to Google Cloud for support with its digital transformation plans.
Kingfisher said it plans to draw on Google Cloud’s portfolio of infrastructure and artificial intelligence services to improve its demand forecasting processes, bolster the reliability of its digital platforms and enhance the experience for its customers through personalisation.
