With the exception of Microsoft, who arrived relatively late to the cloud party, it’s the big vendors of the IT industry who have been the major influences behind cloud adoption over the last decade.
Technology providers have in many ways reverse-engineered business cases that would enable them to deliver their solutions at a lower cost and improved bottom line. SaaS and IaaS were designed to be profit models for the industry that delivers them, not necessarily to meet a genuinely expressed requirement in the marketplace.
